Designer labels are often at the helm of the cultural moment, orchestrating plenty of buzz around a new launch, whether it be a bag, shoe, or entire collection. They might tap a certain group of celebrities and influencers to style the latest pieces or bring back a beloved style from their brand archives to play to our nostalgia, but regardless of how and why, there are always a few key labels that are at the center of the fashion zeitgeist.
Seeing as we’ve made it to the halfway point of the year, I think it’s a good time to pause and take stock of the bigger picture. So far, 2022 has been defined by a number of reigning sartorial sentiments from the Y2K revival to dopamine dressing, thanks in large part to the below six names. Ahead, we’re listing out the most popular designer brands that have definitely made the most impact on 2022 style thus far.