What is Product thinking?
Product thinking, like design thinking, refers to a collection of cognitive processes and possibly design approaches used by product design studio while addressing and solving a problem. The simplest definition of product thinking is the ability to understand what makes a product valuable and beloved by consumers. It’s not merely an instinct one has or doesn’t have; like all skills, it can be developed and nurtured (and even instincts are trained, after all). Product thinking is a habit, a vision, and a way of thinking.
Product thinking seeks to develop meaningful solutions that address actual issues. Designers that consistently apply product thinking produce resonant ideas that benefit consumers.
Product thinking is solving a problem
Effective product thinking starts with identifying the audience’s problem. Identifying the issue your users are trying to solve is the first step in product thinking. This is why people will purchase your product (as long as it actually solves the problem in a meaningful and valuable way). Your product will be worthless to users if the issue you select doesn’t actually exist or if the suggested solution doesn’t actually address the problem. The product designer or designing team can then establish a strategy and specify objectives.
It’s crucial that your process offers a resolution that fixes the issue. Innovations that improve this solution are nice, but if the problem isn’t fixed, the entire thing is just froth. It’s imperative to remember that while Interaction Design and Visual Design might create something spectacular, they are useless if the finished product is useless.
What questions do product design companies think of while converging on product thinking?
Product designing companies such as the Future Factory go through a similar process while structuring their product thinking phase.
Starting from the user, one can ascertain:
What the issue is that has to be resolved?
The audience for whom you will provide a solution?
The audience for whom you will provide a solution:
What is the purpose of what you are doing (your vision)?
How will we do this? – The strategy
You arrive at your outputs in the end:
What objectives do we have? What precisely will we accomplish?
What characteristics will this take on? What will we do to achieve our objectives?
Importance of product thinking in the design process
It enables product design companies such as the Future Factory to develop features that are important to our product’s customers. It enables one to view the product holistically rather than as a collection of features and design choices. It guarantees that one is tackling important issues. It lessens the possibility of producing defective products (though nothing can eliminate these risks entirely).
Additionally, it ought to influence the queries a design company poses when creating a product. They should feel empowered to refuse requests to include features that don’t help the problem. Products should become more efficient and leaner as a result.
Product thinking enables product design companies such as the Future Factory to build better products. It is a method of considering each design choice in light of the issue the user is trying to resolve. It ought to strengthen the connection between product management and user experience.
However, compared to design thinking, for instance, some people view product thinking as nothing more than a new buzzword. One can use the idea of product thinking as a tool for advocacy, regardless of whether it is a novel method or not. Analyze your internal audience to determine which words will best serve your objectives and thoughts.